The internet has been an incredibly useful tool in many ways. It has skyrocketed the way that we communicate, that we conduct business, that we connect with others, and generally how we live. And many believe that we are not even remotely where we could be. Another field that has been drastically changed by the introduction of the internet has been marketing. With the rise of internet marketing has become a prevalent topic for everyone, especially in the form of Digital Marketing.
If you have come here looking for ways to increase your digital marketing footprint, you have come to the right place.
Understanding the internet
To be able to even begin to launch successful online marketing campaigns, you first have to understand how the internet even works. If you are starting out your online business, you will be quick to find lots of articles that claim to know how you can scale your business. How you should advertise it and that you should create good “content.” The truth is though that the devil is always in the details, and those are usually a well-kept secret.
Where do you start?
Search-Engine Optimization or SEO is a term that gets thrown around a lot, and it talks about your ability to generate traffic from your listings in Google. The more relevant the content that you create is (according to Google), the higher up you will be for particular search phrases. While it may sound simple enough, and it is an often-used strategy within digital marketing, we have to remember that we are dealing with over 200 factors here. We are, of course, talking about the factors influencing Google’s algorithm.
Starting with SEO is, therefore, not a simple process, but one critical takeaway element is that you are not alone in this journey – we will be able to help you.
Create a Content Marketing Strategy
“Content isn’t King, it’s the Kingdom.”
⒞ Lee Odden
Content Marketing ties in with SEO as it involves creating certain content that will if appropriately done, also help you obtain better SERP rankings. That, however, is not the only step. When creating content, you can look well beyond your blog, like infographics and/or e-books. Any additional content that you produce can be used to form a basis for your digital marketing strategy.
To kickstart your content marketing strategy check out our guide. It will help you move beyond the basics.
Social Media Marketing or SMM
Digital Marketing and Social Media Marketing, at this point, just go hand-in-hand. Social Media Marketing is a key vital aspect of most successful digital marketing strategies. Among the most popular Social Media platforms that you can use for your Digital Marketing are:
- TikTok (new!)
- Reddit (more here)
Keep in mind that Social Media marketing requires and lives by its own specifics depending on the platform that you decide to advertise on. Each having its unique benefits and downsides.
Search Engine Marketing (SEM) and Paid Advertising
Anyone can run a Google Ads campaign. The key takeaway lies in being able to run a successful campaign, and SEM is often used as an entry tool to Digital Marketing. The reason for this is that it works on a basis similar to traditional marketing. You pay, and people get to see the ads that you have created.
Even though it is often enough used as a first channel and most commonly associated with Google Ads, you can also use paid advertising on platforms such as:
- Twitter → create posts that will be shared on individuals’ newsfeeds.
- Facebook → target specific audiences with your own tailored ads
- Linkedin → Sponsored Messages is an interesting feature worth checking out!
The truth about Email Marketing
Email marketing may be older than the rest of the digital marketing channels we touched upon earlier, but the truth remains that it still works. Digital Marketing tackles Email marketing incredibly well by allowing you to automate a lot of your efforts through software. Creating good copy and investing more time up-front frees up time at a later stage, and the best part is that email marketing is virtually free. Use it for:
- Welcome emails (whenever someone subscribes)
- Special promotions/occasions (Such as a company birthday or national holidays)
- Tips regarding your subscribers
- Your latest/best blog articles
The above are just some ideas for your email marketing as part of your digital marketing strategy. For a proper setup of your email marketing, you should consider automating it with the help of software such as Mailchimp
Push Notification Marketing
A relative new-comer to the world of Digital Marketing comes in the form of Push notification marketing. Having made its way over from mobile devices, and more specifically from Apps, it has now become a powerful tool in the hands of Digital marketer.
Push notification marketing brings itself the following benefits:
- Engagement → Proven to increase the engagement of users by up to 88%
- Insights → Users can be tracked more accurately as you can monitor their responses to the push notifications
- More reach → The number of smartphone users is continuously increasing with 2.5 billion devices in 2019.
- Low-cost → Push notification marketing is cost-effective, with low-costs for software and high-engagement; it is a must-have new digital marketing tool.
If you are running any online business, you should opt to use Push notification marketing.
Digital Marketing nowadays goes hand-in-hand with Marketing automation. Marketing automation excels there where it is necessary to automate tasks. The reason that we are tackling marketing automation last is that it encompasses all of the above. It does so through the use mostly of Machine Learning – by automating repetitive tasks.
What started as primarily a tool for automating your emails has nowadays grown into a Digital marketing process that can help you automate all of your marketing campaigns. If your business is running campaigns across various channels, such as Email, Social Media, and even Push notification marketing – then you should really consider using marketing automation.
To what you should do next
The world of Digital Marketing is a big one, and there is a lot more to it than can be outlined in a short article. The good news is that you are not alone in traversing this world, here I am, I specialize in helping my clients with their Digital Marketing strategy.
Do you want to take your Digital Marketing Strategy to the next level?
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